Wording Errors to Stay Away from When Writing Your Real Estate Listing

6 December 2017
 Categories: Real Estate, Blog


When you and your real estate agent collaborate to write the wording for your online real estate listing, it's important that each sentence you use helps to make the listing sound appealing. A veteran real estate agent should be highly adept at this task, but you can help out by injecting your thoughts as the homeowner, too. It's valuable to stay away from some of the pitfalls that plague some people in this position, as the wrong approach to writing the wording can be detrimental. Here are some things that you won't want to do.

Avoid Flowery Language 

There's value in being descriptive and appealing to the emotional sense of prospective buyers, but you don't want to go overboard with your flowery language. Some sellers make the mistake of approaching their real estate listing as though it's a creative writing project, and while this series of paragraphs might be enjoyable to read, they can also frustrate certain buyers who won't want to wade through the prose to get the vital details about the listing. Being clear in your writing will be an asset to the listing.

Avoid Vagueness

It can be easy to be vague when you don't have specific details or can't be bothered coming up with specific details, but this can rub your prospective buyers the wrong way. For example, saying something as "huge backyard" might feel right to you, but the concept of huge is something that different people will see differently. It's better, in this scenario, to give the measurements of the yard. Similarly, saying something such as "newer furnace" is unclear—is the furnace six months old or eight years old? Avoiding such vagueness is important. In such a case, it's better to say that the furnace was installed 16 months ago and has been serviced twice since then, for example.

Avoid Unrealistic Statements or Promises

You should take the approach of your house's features and location selling themselves without you having to inject unrealistic ideas into the listing. Certain types of suggestions can bother potential buyers who may feel as though you're trying to trick them with your wording. For example, don't say "perfect for a large family" if you have a two-bedroom house, and don't say "perfect for summer pool parties" if you have a small above-ground pool with a sagging deck and a tiny yard. Attention to detail in these matters will keep your listing well written and informative, and thus of significant value to shoppers.

To learn more, contact real estate agents that have homes for sale. 


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